What’s new with Snapchat Advertising? What’s the first thing that comes to mind when you hear “Snapchat advertising” , do they have a Snapchat Ad Manager? This is a shake of the head? A shrug maybe? Or could be it a cringe? No one will blame you for that. Snapchat advertising was somewhat unreachable for …..
Why Do You Need to Level-Up your Facebook Ad Targeting Game? Facebook ads are powerful. It’s actually one of the most efficient digital marketing strategies especially when it comes to ad targeting. It is the most popular social network for advertising with 92% of social marketers preferring Facebook. Facebook also accounts for 9% of the …..
What is Google Optimize? Google Optimize is a Google AnalyticsA/B testing solution. It is a relatively new A/B testing tool – but it’s a Google A/B testing tool so the expectations are high. It was globally launched out of beta just last March. The tool allows businesses to experiment, test, and personalize variations of a …..
Are you thinking of getting into e-commerce? Good. Are you planning on using hosted e-commerce platforms for your online store? That’s also good but take a moment to read this e-commerce platform comparison first. Entering into e-commerce is no joke. As of this year, e-commerce sales accounts for 10% of all retail sales. Ten percent …..
Facebook Messenger Ads for Business The Facebook Messenger platform is more relevant than ever. It is forecasted that by 2020, Messenger’s active users would reach 1.4 billion. But as of April, it already reached the 1.2 billion mark, gaining 200 million users in about a year. Messaging apps, in general, surpassed social networks in terms …..
Bitcoin’s price rose above $1,800 yesterday, setting a new all-time record , according to data from the CoinDesk Bitcoin Price Index. Average prices reached as high as $1,839.23, Bitcoin Price Index data shows, after beginning the session at $1,732.13. Prices are currently at an average of around $1,824 and up nearly 4% for the session so …..
I can sum up what Social Engager does in just one sentence: “When someone comments on your Facebook fan page, or a post on your fan page, Social EnGager automatically sends them a Facebook instant message”. Now if that does not sound to exciting to you, don’t worry : Social EnGager allows you to Add Any …..
GetResponse Review and Comparison GetResponse is marketed under the slogan “World’s Easiest Email Marketing”. It certainly is one of the most popular email marketing automation tools in the market. But how does it stack up against the competition? In this Getresponse review, we will touch on the key features, advantages, and weaknesses of the tool. …..
Facebook Ad Bidding Mechanics According to Facebook, billions of ad auctions occur in their advertising network every day. These ad auctions are triggered every time a Facebook user fits an ad’s target audience. And since this is an auction, ads – advertisers rather, need to go through the Facebook ad bidding process to get the …..
LinkedIn has about 450 million global users. Unlike any other social network, LinkedIn has a well-defined and specific demographic range. This network, though, is so much more than profiles and resumes. It’s actually a perfect environment for targeted business messages. This makes advertising on LinkedIn a cost-effective channel for leads generation for B2B marketers. …..