Display advertising has a lot of potential but rife with challenges. These challenges often involve ad performance. Thankfully, there are hacks that advertisers for Google Adwords Display Network (GDN) can take advantage of. Site Category Options Source Site category options allow you to include or exclude different types of Display Network sites, content,…
Did you know that you can actually amp up AdWords conversion tracking with Google Analytics? Increase AdWords campaign profits and performance using Google Analytics strategies. Setup Google Analytics In order to take advantage of the tools and capabilities of Google Analytics, a two-step integration should be followed. Link Google Analytics and AdWords. This would…
It’s rare, especially with seasoned advertisers but there are still instances of costly AdWords management mistakes. These mistakes are not only limited to beginners. Even AdWords experts fell for these common mistakes – mistakes with only Google to benefit. Not Getting the Most from the Campaign Budget A lot of advertisers focus on setting…
What is Adwords Quality Score and What It means for You What is a Quality Score? The general concept of a Quality Score was first introduced by Google. It is an aggregated estimate of PPC ad, keyword, and landing page quality based on past performance. Scores range from 1-10 (10 being the highest) and is…
In the article Local Business Marketing with Facebook Ads, the advantage of video ads had been mentioned briefly. Video ads are said to be more engaging than static ads. Actually, Facebook users seem to favor video content in general. Just take a look at these numbers: Facebook’s daily views doubled from 4 billion in April…
Facebook Ads is a great source of traffic to take into consideration in your local business marketing strategy. This article will show you step by step how to use it. Facebook Local Ads 101 Facebook advertising is now the best way to promote local business. The reasons? It’s budget friendly. You can advertise even…
The difference between paid search and paid social can be summed as follows: paid search enables prospective customers to find your product/business, while paid social enables you to find prospective customers. But why Facebook? and how can Facebook Ads targeting help you achieve your marketing goals? Before we delve into the intricacies of Facebook ads…
[awsmvid play=”1″ hide=”0″ skins=”9″ size=”2″ ]p1O2ZzHhaEA[/awsmvid] Mobile app development is a common trend in the mobile world, and almost every programmer has tried their hand in this process, one time or another. But mobile app development is not a smooth process that gives instant result to the developers. Nowadays, the trend is shifting to a…
Facebook Website custom audiences (Facebook retargeting ) are the visitors you are targeting on facebook because they have visited any page ,specific pages , certain pages but not other , during the past 3 months but not recently,during a recent number of days your website… This can be done using a piece of…
ZeroPark Review Zeropark is a Domain and PPV ( Search later ) traffic network , founded by Robert Gryn which is the founder of Voluum as well. When i have to choose any online service or Saas , i always go for tools created By Marketers ! an old CPA marketer knows better the issues…