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What is CPA MARKETING ?
CPA simply means cost per action. This means that someone (the affiliate or publisher ) is paid for the action that is taken by another person (the lead).
a CPA network is a company which have contracts with word wide advertisers in order to get them customers ( Leads ), a Lead is someone who is interested in a niche ( Games , Insurance etc…). The advertise has setup an email marketing strategy that will convert a simple lead to a consistent buyer ! This is why advertisers can pay serious cash to get leads.
In order to start promoting CPA OFFERS , you have to join a CPA network; Generally it’s not that easy to join good cpa networks because they have to be sure that you are a serious marketer who is willing to pay cash in order to drive high quality leads to their offers. They will also want to ensure that you have a website. It is easier to get accepted into some sites while others can be a bit difficult. The best way to start is to join the sites that are easy to learn the rope and build up your experience before applying to the tougher ones.
Once your application is approved, you will be assigned an account manager. It is important for you to build a good relationship with your account manager. This will help you to have access to the best performing offers that are available on the network. You can also negotiate better payouts for VIP offers. You will also have access to a lot of training material that will help you to learn the best techniques to promote CPA offers.
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