Facebook Website custom audiences (Facebook retargeting ) are the visitors you are targeting on facebook because they have visited any page ,specific pages , certain pages but not other , during the past 3 months but not recently,during a recent number of days your website…
This can be done using a piece of code you will implement before the head tags of your website ( before </head>) this piece is called Pixel and it’s based on cookies :
When a visitor visit a web page having this PIXEL , the pixel will install a small cookie in the visitor browser and will have record all the criteria that this visitors are doing on your website , ecommerce , Powerfull isn’t it ?
Best ways to use Facebook Website custom audiences :
- Building email lists : Create lead magnet and get ready to speed up the list building process , which people would join your list ? of course those who visitr your website.
- Sell Products ( VERY POWERFULL with Teespring ) : If you are running an ecommerce business or just promoting CPA / Physical products online (Drop shipping , Amazon FBA , teespring …) You can easily target people who visited a product again and again , they are more likely to purchase your products ! sometime I’m on traveling to an other city and I’m checking new gadgets online , and I bookmark a lot of products BUT I’m not comfortable to buy them at this moment ! I may forget about them later ! so when I see those products AGAIN in Facebook or any other retargeting ads I’m highly ready to purchase them !
- Exclude current customers : If your product can only be sold ONCE ! you can exclude the visitors of Download Page for example : This way your are not burning ads budget targeting those who already bought it.
How to create a Facebook Website custom audiences ?